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Shadow of airplane flying over forest. Everyone knows how a hybrid car works Honda reported on its website that one of its cars is “fully self-charging.” What do you expect from this car? They also mention that no plug is needed. The Advertising Iceland Phone Number Code Committee says that consumers now know how a hybrid car works. That it can also be self-charging, by storing the energy generated during braking. So far so good . But hey, fully self-charging, is that the same? Not according to the Advertising Code Committee. Because of this, people might think that the charging of the battery is not dependent on the petrol engine at all.

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You should not only make environmental claims, you should above all fulfill them. Meeting ISO standards is not enough It should come as no surprise that Shell now knows very well how the Advertising Code Committee works. Shell has also won several times with regard to complaints about Oman Phone Number environmental claims. The complainant has shown through several scientific studies that full compensation is (probably) not possible. It is therefore okay to promote the positive environmental aspects of your service or product, as long as you are careful in your assertion.

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Strict requirements are set for this and those standards have also been drawn up on the basis of scientific research. According to the Advertising Code Committee, this is not sufficient. The claim of full compensation is absolute, but that claim is not fully proven and that is simply not enough. Go green You should not only make environmental claims, you should above all fulfill them. Green is something you should do, not just say you’re doing it or going to do it. The more absolute the claim, the better and more solid you have to substantiate it. If your claim is more nuanced, less evidence is needed.