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Breaking the Google black box In addition to Microsoft, there is another player that is growing fast, Quantcast. This is now the number 4 data processor in the world. After Google, Facebook and the defense of the United States. The giant started in 2006 as a partner for publishers in measuring and understanding visitor behavior: Quantcast China Phone Number Measure. This gives you as a publisher the opportunity to identify your users. And you can create audience segments to sell ad space with increased relevance to advertisers. In 2009, Quantcast in the US started a solution that uses this data for advertising purposes. These products form the basis for a lot of availability of live first-party data.

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Feldman is one of the founders of the AI ​​that detects fraud in financial transactions. A solution that has now been adopted by just about the entire banking world. Now he has developed a surfing and buying behavior. And a second tool that develops a customer Japan Phone Number profile based on pixels on your own website that updates the AI ​​in real time. Based on this customer profile, the AI ​​identifies the most relevant users for your campaign goals. Even if they have never been to your site. Ultimately, Quantcast focuses primarily on influencing and by definition uses a data-driven attribution model. This distinguishes it from Google, which still focuses a lot on direct interaction and directly chargeable attribution; last click model.

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Also known as direct purchasing. However, since 2020 they have been offering a Self Service platform for the Performance Product. (Only in the US, the branding product can also be used in the Self Service platform. This will soon also be available for the rest of the EU.) You have control over your campaigns as you are used to from Google Ads, DoubleClick and Adform . The platform does not retrieve the data from search engines or logged in visitors from browsers and therefore continues to work independently of the largest exchange. They also now run tests to deliver completely cookieless comparable results. The platform hosts your ads, runs deals and shares current data about your target audience.