Who say they buy from the competition from 33% to 31% in the following quarter. 4. Customer retention Customer retention goals focus on getting your customers to buy from your business again to become a repeat customer. That is, your company will seek to maintain a long-term business relationship. This is usually more profitable than acquiring new customers. Example: Reduce the service cancellation rate from 28% to 20% during the following year. 5. Conversion Rate Optimization
These types of objectives are focused on increasing the number of users who perform a desired action on your website , such as filling out forms, downloading files, etc. Actions that will Czechia Business Email List lead them to become customers of your company. Example: Increase the conversion rate of people who visit the contact page and fill out the form from 12% to 17% by the end of the next quarter. 6. ROI improvement The objectives to improve the return on investment
Will Help You Increase The Profitability
Of your digital marketing campaigns. With these objectives you will be able to guide your marketing actions so that they are highly effective by creating better sales opportunities and recovering the money you invested to develop them. Example: Reduce the acquisition cost per customer from $1,500 to $1,300 in the following six-month campaign, maintaining the average ticket and purchase cycle. 7. Demand generation Focusing on demand generation will help you increase the interest of internet users for your product.
These types of objectives are focused on helping you increase your sales through the exposure of your brand and how it can help your potential customers. Example: Increase organic traffic to product pages by 35% by the end of the following year 8. Increased sales Improving sales is, perhaps, one of the main objectives of your company in general. Regarding online marketing, this objective aims to increase the number of transactions by direct sales in an ecommerce or sales influenced (or initiated) in more complex commercial processes.
That It Is A Digital Marketing Objective
The reality is that it is a bit weird to say , but to be honest, the reason for marketing has always been sales. So why not start putting it on our digital marketing objectives checklist ? Example: Raise from 150 to 175 the number of customers originated per year by digital actions. Set clear goals and improve the results of your digital marketing. To improve your digital marketing results you need to draw up a clear plan with specific objectives. In this way, you will be able to focus your marketing actions to achieve your particular goals: