Email marketing is a significant tool for the real estate agent. At the centre of it all is your database. The better your database detail, the better your email marketing results.
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As technology supports real estate even more, the database and how you use it will get ever stronger. The best real estate people have a database that they manage themselves and consistently grow through cold calling and prospecting.
Every person you speak to or meet with should go into your database with the relative contact detail and record of the connection. This would include email contact, although not everyone will want to be contacted with ongoing listings and property detail, so compliance to your country based email spam rules and regulations is essential.
The only people who should get regular emails from you regards any property sale or lease listing, are those that specifically recorded their agreement to do so.
So let’s assume that you know the email spam rules in your area and that you are doing the right thing in that regard. Here are some other great ideas for ongoing email contact.
- When you capture the persons information in your database you really have to include the contact criteria of the person and what property they are looking at now or may own. Your database has to have sufficient flexibility for that tabulation of information.