While I love working as a content strategist. I recognize that many content marketers might not fully appreciate. The role that content strategy can play – the power it can have – in your content marketing. After participating in the CMI Content Strategy 101 Twitter chat, I welcomed the opportunity to answer more questions. What key content strategy concepts should content marketers know? Content strategy is about providing the right content, to Finland Phone Number the right people, at the right times – for the right reasons. Contentstrategy is providing the right content to the right people at the right times.Understanding what they really need or expect (right content) Being smart about.
Deciding What Finland Phone Number to Do
When and where you share your content to meet them where they are or are likely to go (right times) Finally, “right reasons” refers to how content helps your business Finland Phone Number and why you’re creating it in the first place. Really think about this. Your money may be better spent improving your products or sending out coupons than in creating content. Be honest with yourself. Can all content marketing projects benefit from content strategy? Yes. Content Finland Phone Number strategy is about deciding what to do (and what not to do) with limited financial, time, and human resources. A core content strategy statement can help you make smart decisions about what to produce and share.
Make the Strategy Finland Phone Number Happen
Not sure what a core content strategy statement is? The short answer is that it’s a strategy statement that helps you say no to ideas that don’t make sense Finland Phone Number and yes to ideas that have the best chance at helping you achieve business goals. RECOMMENDED FOR YOU: Why You Need Content Strategy Before Editorial Planning Content strategy requires involvement from multiple groups. Whom should you include and how do you get buy-in? Getting buy-in is a key to success. You need people who can speak for the C-suite and people who Finland Phone Numbers will make the strategy happen. One of the first things I do with new clients is walk them through a tool I developed called a stakeholder matrix.