Only 44% of B2B marketers are clear on what content marketing success looks like. To me, this is incredible, especially as it plays into another finding – only 30% of marketers consider themselves to be effective. Why are you even using content marketing if you don’t know what success is […]
2016-Nonprofit-marketers-clarity My commentary: While I am not surprised that the least effective marketers don’t have clarity of vision, I do find it surprising that around 40% of effective marketers don’t know what success looks like within their organization. I’m curious how a nonprofit can be successful with content marketing if […]
Top-brands-long-life Source Pinterest – Increase your sales and revenue With the rollout of the Buy it pin, Pinterest is a revenue-driving force for e-commerce retailers. pinterest-increase-sales-revenue Pinterest is the perfect way to organize your visual approach and increase the likelihood that customers will put your products on their wish lists. […]
Author’s name, and CMI logo. custom-logo The image serves a variety of purposes. It engages readers at the start of the article and enhances. The image in social media postings: Put an alt tag on all your images. Whenever you add an image to your blog post, add an alt […]
Define a style Create a style for your visual content, which becomes part of your branding repertoire. When people see your visual content, it should be easy for them to identify that as your style or visual flair. Some of the world’s best brands do this effectively. Red Bull has […]
Just a few years ago, you could get away with text-only social media posts and content marketing. But today? You don’t stand a chance unless your content is packed with visuals. Visual content is the new black for content marketers. It’s crucial that we understand how to use visual content […]
Optimizing-social-media-tactics Source Even though social media is driving the growth of visual content, it’s not social media alone that calls for the use of images. What about other content? Content in general – your blog, your website, your articles – demands images, too. Content with images gets 94% more views […]
2016-Nonprofit-have-content-marketing-strategy RECOMMENDED FOR YOU: Download our 16-page guide to learn how to document your content marketing strategy. Understand how maturity impacts effectiveness Not surprisingly, an organization’s content marketing maturity level. Then Makes a difference – 55% of those. Who identify their organization’s content marketing. As sophisticated or mature say they’re […]
Nonprofit marketers are using more content marketing tactics, social media platforms, and paid methods. Of content promotion than last year – and. Generally speaking, they’re becoming more effective in many of these areas, and in particular. With how effectively they use tactics. Yet, in terms of overall effectiveness, only 26% […]
Like content types, formats, metrics, or triggers. (Triggers are the motivations – “I’m thirsty” or “I need to pay bills” – that start a customer on the journey.). Takeaway: Map your content to the tasks in your customer journeys, specifying which channels and formats are likely to work best. Summary […]
In the exercise, we weren’t aiming to get it right. We wanted to become familiar with the framework. We were learning by doing. This column got me out of my automatic thinking. When you’ve delivered information in certain ways over and over, it’s easy to go with your default distribution […]
Find the nearest store Go to the store Choose a coffee Pay for the coffee For Lila’s get-a-part-time-job journey, we listed these tasks. Find all nearby stores Find out what people say about working at those stores. Research the benefits for part-time employees. Research Starbucks’ actions related to social responsibility. […]
You know whether you’d want to put the content in an app or on a poster? Takeaway: When deciding what content to create, consider how much your system might know about the user and how you might use that information to enhance the user experience. Choose customer goals that line […]
Choose your key personas (column 1) In our exercise. The first column, Persona, was completed: Business Traveler in one row. Student in another row. Starting with the customer may seem obvious. But content decisions don’t always happen that way. Have you ever created content because your boss had a pet […]
I recently attended a workshop in which we created a customer-journey map for content planning. Before doing this exercise, I had only a fuzzy notion of what a customer-journey content map might look like, how to make one, and why anyone would bother. It turns out, this map looks like […]
Even though the majority of their content lands on their own site. They recognize the benefits that guest posting offers to help them. Build authority and expand their audience beyond their. Own blog readers. Our recommendation: In addition to the thought leadership benefits, guest blogging can help secure backlinks from. […]
Our recommendation: Consider following Orbit Media’s recommendations. On ideal lengths for various content formats. Search-optimized blog posts should be approximately 1,500 words. These best practices also are supported by the results of a study by serpIQ. Which found that longer content ranks higher in Google search results than shorter content. […]
Use of visual content formats – including images, lists, charts, embedded social media, and SlideShare decks – in blog posts is on the rise. Our perspective: Adding visual content to your blog posts helps. draw the eye and can help your audience engage with your content on a deeper level […]
They recognize the benefits that guest posting offers. To help them build authority and expand their audience beyond their own blog readers. Our recommendation: In addition to the thought leadership benefits. Guest blogging can help secure backlinks from. Influential and authoritative websites. A great way to raise your own blog’s […]
Our recommendation: Consider following Orbit Media’s recommendations. On ideal lengths for various content formats: Search-optimized. Blog posts should be approximately 1,500 words. These best practices also are supported by the results of a study by serpIQ, which found that longer content ranks higher in Google search results than shorter content. […]
Blogging may be an elder statesman. When it comes to the formats content marketers have at their disposal. But that doesn’t mean the technique is ready to go the way of the dinosaur. In fact, CMI’s 2016 B2B Benchmarks, Budgets. And Trends report found that 81% of content marketers include […]
Instagram Instagram is another one of those intensely. Visual social media platforms where your brand can develop its brand identity. And the signals that make it memorable. GoPro has equated its brand with strong visuals and its powerful Instagram presence proves it. Instagram-gopro Create infographics regularly. Today’s web users crave […]
Why start with visual content? Visual content is remarkably powerful in attracting viewers, which in turn create the necessary brand signals. Here are a couple reasons why. Visual content can be immediately identifiable Why do brands create logos with color, shape, and images? It’s because images connect instantly with the […]
As you obsess over link profiles and link-building to boost SEO. Another form of search marketing has been quietly rising in importance. It’s not complicated. It’s not technical. And technically, it’s not even about search optimization. It’s about brand signals. Brand signals are becoming one of the foremost ways that […]
Many journalists respond to tweets, for example, making. Twitter a more likely platform for conversations between. Content creators and their audience. Trolls derail every conversation. It turns out that when you give Internet users a blank page on which to write. Too many like to fill it with ad hominem […]
There was a time, not so long ago. When a blog or news site’s comments section was considered. A boon to Internet dialog. A way for the “people formerly known as the audience. To break past the media gatekeepers and create meaningful discussion on an issue or topic. Comments were […]
Look that not only stands out in. A crowd but is easily understood by viewers. Hire a professional designer to create visual templates for frequency tactics (i.e., blog post headers). That can be easily updated by your team. Consult with a professional designer to review. Your portfolio of visuals and […]
