If the call is with a lead from target accounts (cold prospects who may be a good fit, but you haven’t previously had a connection with), use the research you’ve done previously: – I saw on Linkedin from “Prospect Company Name” that they are hiring staff for their IT innovation and development area. At this point, some people will be open to talking with you and others won’t, so you’ll need to identify if they’re relaxed to continue or you need to handle resistance. Hey! Need help? As an Inbound Marketing Agency we can help you achieve better business results 4.-
Tackle the resistance If you notice that your interlocutor does not feel comfortable or even sounds a little annoyed, you need to use your highest dose of confidence so that you can continue the conversation with the interest of the prospect in your favor. Depending on the context, you can UK Phone Number Database humor to relax the tone of the call with something like: “Ough, it looks like you weren’t expecting my call! A more formal option such as : “Is it okay if I go back a bit and share with you some research we did related to the securities technology security industry?” Even clearly request time to continue the call : “Do you have 10 minutes to talk about the hacks that companies like yours to today?”
If You Notice That Your Interlocutor
or “Do you have a few minutes to talk about how you can improve your security systems?” They will usually respond in one of the following ways: If it is okay not right now i’m busy I already have a supplier We see this issue internally I have a couple of minutes, tell me. If he says yes, go to point 5, if no, then go to point 6. 5.- Add value In the inbound methodology. This point is and take, it implies offering valuable information. To the prospect with which you can obtain opening and more information , you give something and you get it back.
At this point you have about 90 seconds to provide enough value , it will depend on what you researched, your sector, the sector of your prospect, among other things. For example: “currently 45% of companies in your sector have had security problems with the ATW communication protocol, 96% of them served high-level international segments and in the process lost key accounts. According to our study, 70% of them resolved it effectively by implementing the 3654KHYR robotic protocol. Do you currently use the ATW communication protocol?” If you notice, I am giving you information on the value market and
You Must Be Ready To Explain
I am even providing a possible solution. To key problems in the sector, in exchange I am requesting to deepen your processes. If there is not enough openness and they answer you with phrases like: “what exactly are you calling me for?”, “I cannot share this type of information with you”. What exactly do you offer or do”, etc., you need to go to the next step . 6.- Value positioning You must be ready to explain in a few seconds why you and why now . To achieve this, you can consult the content that I shared with you at the beginning. Of this article on how to create your company’s value proposition