To limit spam, Gmail limits the number of emails you can send to 1,500 contacts.
For Outlook, this limit is 300 recipients per day.
If you have a mailing list larger than 500 addresses, you will need to do your mailing over several days.
This is something to consider for the future as well – even if you don’t have 500 contacts today, it’s coming fast!
To bypass this limit and send direct mail more efficiently, use an email marketing platform.
Performance statistics
Once you’ve sent your mailing, you’ll brazil phone number library probably want to know if your messages were received, opened, clicked on, and had an impact.
One of the keys to an effective marketing strategy is measuring the impact and effectiveness of the actions you take. This way, you can set aside what isn’t working and focus on what is producing good results.
Email sending platforms all offer real-time statistics that you can access from a dashboard: email opening rates, click rates (on links in your emails) but also more in-depth figures that allow you to learn more about your audience – and therefore sell better!
You will therefore be able to directly access an overview of the results of your efforts.
To go further: the success indicators of a direct mail campaign
Compliance with legality (GDPR)
The GDPR is a European law that imposes a whole list of criteria that must be respected regarding the collection and use of personal data – including email addresses.
If you want to send B2C (Business To Consumer) emails, you must ensure that you have prior authorization from the recipients.
You must also include in all emails the term podcast originates from you send an option to unsubscribe from your communications – either by return email or via an unsubscribe link.
In the first case, you will therefore have to make sure to manually update your mailing files to no longer include this person, at the risk of being in violation of the law.
On email platforms like Brevo, all campaigns include a link to an online unsubscribe form, so you don’t have to worry about it!
Above all, the contact and permission management tools offered by this platform are essential to ensure GDPR compliance when regularly sending large-scale direct mail campaigns. Ease of design
Last but not least, emails are easier south africa numbers to design on an email sending platform.
Most offer an easy-to-use online email editor that will allow you to create beautiful graphical HTML emails, which adapt to each type of device (computer, smartphone, tablet, etc.)