Content marketing – like any marketing discipline – can fall short of expectations for a number of reasons. For starters, it’s not a fly-by-the-seat-of-your-pants initiative. It takes time, dedication, and a strategic plan to position your business as a helpful resource for the kinds of information your audience needs and wants. It’s also Jordan Phone Number not a “set-it-and-forget-it” kind of technique, so ongoing success is going to require some flexibility. Let’s assume you already understand all this. In fact, you may even be among the 30% of marketers surveyed in CMI’s latest B2B Benchmarks, Budgets, and Trends report who consider their organizations effective in their use of content marketing. But if you are part of the other 70%, no need to despair.
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A few simple mistakes may be all that’s keeping you from realizing the benefits that content marketing offers. Knowing what to look for – and how to Jordan Phone Number fix the problems you find – is the first challenge to overcome. To help, we’ve gathered some of our favorite insights from Neil Patel, founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors, into a new e-book, 13 Content Marketing Mistakes That Are Poisoning Your Progress. In it, Neil reveals some of the most common errors that content marketers make Jordan Phone Number and offers elixirs to help get your program on track. For a preview – and some information that didn’t make it into the book – read on. Mistake No. 1.
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You give up As Joe Pulizzi once said, “Content marketing doesn’t usually fail because of content quality. The main reason is because it’s inconsistent Jordan Phone Number or it stops.” Neil’s advice? “Never, ever quit.” In fact, he advises that being consistent is one of the best ways to reinvigorate a content marketing program that has grown stagnant or hasn’t quite found its stride: Consistency won’t automatically make things exciting again, but it will keep Jordan Phone Numbers things from dying altogether. Besides, stale is sometimes just a phase. Once you plod through the slow times, you’ll emerge on the other side with a more inspired content marketing effort. Mistake No. 2: You are focusing on quantity.