Saturate with details than in the case of other digital activities. Therefore, Robert Rose in the Content Marketing Institute advises to model. Already today, Amazon, Apple and Google are not only the mosttart equipping content marketing with a separate, organizational-independent business involve in the content. Rose therefore proposes a typology of business models functioning in the world of content marketing. It indicates four types: Performer, Platform, Player and Processor. The difference between them lies in the different levels of independence of content marketing in the organization (from a supporting tool to a key element of the strategy) and the range of activities (from internal activities.
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To acquiring completely new audiences player model Theplayer model assumes support for other marketing areas of the organization through content marketing . All activities and tactical actions are therefore subordinate to other Mozambique Email List departments, and content is create mainly for the nees of other channels. Content is of great importance in the work of a marketer. It can perform many functions, including informative and complementary. Performer model In the “performer” model, content marketing is mainly use to attract new customers . Activities in this area are often the first point of contact between.
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The recipient and the brand processo model The processor model on the other hand llows you to create content for the nees of very specific and at the same time extremely important strategic assumptions . An example may be content that plays a key role in an attempt to “conquer” a completely new market or is the main element of the communication Marketing List strategy of a new product. The “platform” model The last model is the “platform” where content marketing is at the heart of an organization’s overall internal and external communication strategy . At the same time, it allows you to generate income only within this area – an example can be, for example, Re Bull Meia House, which, on the one hand, carries out content marketing activities for an Austrian company and completely external clients. You can find the full material on the Content Marketing Institute website Share the article.
