This indicator can be used for different strategies: email marketing, Google ads, CTAs in articles or social networks, among others. With this data you can visualize which are the most effective actions of your comprehensive strategy. Since they allow you to identify how persuasive your ads or email marketing campaigns are. This will help you make adjustments to subsequent campaigns and compare results. The formula to calculate your CTR percentage is impressions are the number of times your ad or link was viewed. 8. Conversion rate (CR) The conversion rate, or Conversion Rate (CR),
Is the percentage of users who perform a specific action such as downloading a file, filling out a form, or even buying, based on the people who visit your content. Some companies use this data to measure the conversion of visitors into leads or prospects. Therefore, Although, other companies Falkland Islands and Malvinas Email List this rate to evaluate the commercial performance of their strategies, that is, from the number of leads that were, how many became effective customers. Therefore, A practical example of this conversion rate is when you create a strategy to download an ebook in order to increase your company’s conversions.
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The conversion rate would take into account the number of people who showed interest in the ebook and entered your download page, compared to the number of people who actually downloaded this material and left you their data to maintain contact with your business.. Therefore, A second approach to the conversion rate into account, of these people who downloaded the ebook, what percentage was to make the purchase with your company? The formula to obtain the conversion rate is: CR= (Number of conversions / Number of visitors) * 100 9.
Type of audience It is a digital marketing metric that provides you with information about the people who visit your page or social networks: age, gender, region, occupation, etc. Therefore, Of course, you can adjust the information to what your company requires. But… Therefore, why is this metric important for the success of your marketing campaigns? Sometimes the results of your vanity metrics (traffic and social media interactions) are encouraging in terms of the effectiveness of your marketing efforts. However, it is likely that the people who pay attention to your content do not really fit
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The specifications of your buyer personas. Having audience type indicators will allow you to know if the campaigns you. Launch actually impact the type of audience your company needs and. As a consequence, take action on the matter to improve the effectiveness of your campaigns. Therefore, You can use the Google Analytics tool to measure. This demographic data in order to build your buyer persona in detail. This will allow you to better target the content for your campaigns. 10. Therefore, Open and bounce rates Open and bounce rates allow you to measure some. Fundamental aspects of your email marketing campaigns.
