On the other hand, the Marketing Driven Pipeline (MDP) has a structure that goes through a measurable stage called a ‘Lead’ before this ‘Deal’ . The Marketing Driven Pipeline, which proceeds in the order of website visitor → Lead → MQL → SAL → SQL → Deal, digitally tracks and manages touchpoints that occur with customers.
MDP discovers and nurtures potential customers through
Systems and processes rather than relying on individual capabilities. It uses various digital channels such as content marketing, SEO, social telegram data media, and email campaigns to naturally induce target customers to discover and take interest in the service. It also enables more scalable business growth by measuring and optimizing the conversion rate at each stage.
Lead, what is a prospect?
Leads are potential customers who have not yet made a clear statement of intent to purchase our services, but have consumed our content and left information . In other words, leads are the starting point of potential examples and methodology customers and are the stage where sales verify whether they are worthy of intervention.
Just because a prospect is created by MDP doesn’t mean that they don’t go through the traditional sales process . Sales meetings still exist. But there is an additional step of ‘capturing leads’ before that. And then they convert qualified prospects into sales. MDP expands the prospects in a sustainable way, and then verifies and nurtures them and passes them on to sales. That’s when the marketing and sales race begins.
In short, MDP is a ‘front-end’ added to phone number thailand the existing SDP method . And the scalability and efficiency that this front-end creates are the reasons why MDP is emerging.
Is there another B2B pipeline?
MDP and SDP are not the only pipelines. There are also partnership-based pipelines . This is a structure in which leads are supplied through various external channels such as agencies, resellers, SIs, or consulting partners. This method is a way to expand the affiliate network like a sales organization , so the quality and size of the leads vary greatly depending on the partner. It has the advantage of being able to quickly secure large customers or enter new markets without internal resources.
What are the steps involved in MDP?
MDP is not simply a strategy to acquire ‘a lot’ of leads. The key is to select the right leads at the right
stage and design a structure to transfer these leads to sales . To do this, ReCatch uses the term pipeline. While funnels are good for describing emotional and psychological journeys, pipelines are structured based on measurable numbers and conditions.