Illustration with robot hands holding items Are you looking for technological solutions to automate your inbound marketing strategies? Therefore, The following comparative table of the best-known marketing automation tools will allow you to contrast the most relevant functionalities. Therefore, In the same way, you will be able to visualize the score and evaluation of each one, determined by the analysis of the following elements: Ease of use: simple and intuitive interface Quality/Price: variety of subscription plans, according to the value proposition they offer
Technical support: help centers, educational resources for your use and availability of 24/7 customer support Functionality: number of key marketing automation actions that can be performed. Therefore, Comparative table of 7 marketing automation software and its Denmark Phone Number List Benefits and disadvantages of marketing automation tools I explain in more detail what are the key actions that you can do in the following marketing automation platforms, as well as their benefits and disadvantages.
Benefits And Disadvantages Of Marketing Automation Tools
HubspotMarketing Screenshot of the Hubspot home page Hubspot Marketing focuses on improving the productivity and communication of the marketing, sales and customer service departments. It has a free version and 3 subscription plans: Starter, Pro and Enterprise. To access their automated marketing tools, you have to join the Pro plan. Profits The benefits of the Hubspot Marketing Hub Pro Plan are: Simple and easy to use interface. Access to the CRM, in which you can store up to a million contacts.
Blogging available. Tool to analyze the SEO of your web pages. Traffic and conversion monitoring to calculate your ROI. Management and programming of up to 10,000 publications per month on social networks. Therefore, Ad manager on Google and social networks. Retargeting in ads. Therefore, Marketplace affiliation to purchase free email templates. Availability to create up to 300 workflows. Programming chatbots on websites. Integration with Messenger. Disadvantages
The Disadvantages Of This Plan
The disadvantages of the Hubspot Marketing Hub Pro plan are: Although it offers you a wide variety of marketing automation features, its price is higher compared to other platforms with similar features. Therefore, The number of emails you can send monthly is 10 times your contact limit. For example, if you have 100 contacts you can only send 1,000 emails per month. Therefore, You have a budget limit that you can spend on ads, maximum $1,000 USD. Therefore, Custom event triggers and reports are only available in the Enterprise version. Active Campaign Screenshot of Active