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Customers that were previously physical become the target of digital acquisition. It is very normal to use these methods to reach that audience with specific promotions on special days such as Valentine’s Day, Black Friday, Christmas, etc. Promotions for specific days work well. In addition, they take advantage of the Facebook platform. Keep in mind that users usually enter Facebook daily. It is a constant opportunity for impact that you will never have again. But if you are going to create the Custom Audience from your database, here is the process you must follow.

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Enter your Ads Manager menu. It is a menu accessible from the left side of your website. In Spanish, the option translates as “create ad”. Select the audience and choose the option to create an audience. The menu will display several options, the Mexico Phone Number List one you should choose is Custom Audience. In this option, choose the type of audience you want to create. Opt for the first option, “Customer List”. Facebook will offer you several options to import your list. If you choose the first option, upload a file, you can upload your contact list in csv or txt format. It’s time to work on the file you just upload.

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Specifies that the uploade file contains the email data type, within the drop-down list of options. If you click on create audience, the program will create it automatically and notify you when the process is finishe. Creating a Custom Marketing List Audience from a tracking pixel The other option is to create a Custom Audience from a tracking pixel. This option is ideal if what you want to achieve is that those users who visit you are followe and segmente. It is a way of working very similar to the one that retargeting implements. With retargeting, you install a tracking pixel, a cookie, that marks your users and then shows them the ads.