While email verification solutions focus on the validity of your list, email testing tools examine your campaign’s overall performance. They analyze how your emails interact with spam filters, blocklists, and inbox placements. They also help uncover potential issues.
The best approach? Use software that combines both verification and testing.
Bouncer’s Deliverability
Kit does exactly that. It allows you to test inbox placement, verify authentication protocols, and monitor blocklists.
Bouncer chart with inbox, spam, unreceived, and waiting results
Your next move:
Test every major campaign before it goes live.
Use Bouncer’s Deliverability Kit to special lead evaluate how your emails perform across different providers. Focus on improving weak areas, like authentication or content triggers, based on the insights you receive.
Analyze spam complaints
When recipients mark your emails as spam, it cyb directory directly affects your sender reputation and decreases future deliverability. Plus, high spam rates signal to ESPs that your messages aren’t welcome in the inbox.
Monitoring these complaints helps you understand why subscribers are dissatisfied.
Are you emailing too frequently?
Is your content irrelevant?
Are you failing to meet expectations set when this translates to real results subscribers signed up?
Answer these questions and you will see what areas need improvements.