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Google AdWords sign-in screen.  Here you can view the results of your campaigns, ads and all available metrics. Google AdWords sign-in screen. Here you can view the results of your campaigns, ads and all available metrics. The return on investment in AdWords is generally clearer for e-commerce stores, as you can control, for example, how many clicks you had on a certain page of a product you sell online and, intersecting with your sales control, say what how much is selling more to see if it is worth the investment.

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The logic is simple, follow me: João has a store that sells shoes online. Each shoe costs R$100 and he makes a profit of R$20 on each pair sold. If he sells 100 shoes a month, he makes $2,000 a month. Correct? Now Risk Managers Email List if João uses Google AdWords to attract customers to his shoes and he pays, for example R$2 for each time they click on his ad, and let’s say that for every 5 people who enter the ad, 1 buys a shoe, he spends R$10 worth of AdWords on each sale, your profit drops to R$10 – worse than R$20, correct? Correct.

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But AdWords is making him sell 300 shoes a month. His profit, even being lower per unit, is higher in total. What do you think is best for your John? If you don’t sell a product online, it may not be so easy to see this direct return on the product, but the goal is the same. You spend on advertising to sell more. How much should I invest in Google AdWords? This is a very common question. The answer? It depends. If you sell something, product or service online, Google AdWords can help you get more customers.