The other day I got asked a great question “is email marketing being replaced by social media?” With lower open rates, more spam filters, and email boxes overflowing should we stop building our email list and focus on Social Media? Short answer: No!
But we do need to adjust our online marketing strategy a bit. Your customers are tweeting, tagging photos in Facebook, watching YouTube videos, and hanging out on LinkedIn. 68 million users on Twitter now and Facebook’s users make up an entire country! Social media is not a fad so if you haven’t already it’s time to really step up your social media marketing. French Email Lists
But where does this leave email marketing?
Maybe your email open rates are dropping? Maybe the spam filters are stopping your emails? Even if this is happening, right now email marketing is here to stay. But to be successful you should combine both email and social media.
For example, when I create a blog post, I tweet it, Facebook it, put it on linkedin, and then guess what I do? I send an email about it. I’ve seen a lot of people switching from their normal email newsletters over to links going to their blogs. I personally haven’t done this, because I hate the extra click for you as the user. But it’s certainly something to think about and test out.
Also, what about automatically emailing your blog as soon as your write a post or as an email digest every week? My favorite email autoresponder Aweber does this automatically for you.
Your customers enjoy hearing from you in different ways. Some are twitteraholics like me and others love getting your emails. So I’m going to continue building my email list, because if Twitter or Facebook ended tomorrow I’d be OK.
I really think the best idea is once you have your web site and online presence set up is to be everywhere! But if this is overwhelming for you right now. Just start first by building your email list and pick either Facebook, Twitter, YouTube, or LinkedIn to help you. I’m using Social Media to then build my list and adding value and content to both my email list and social media friends.
So email marketing is here to stay, but so is Social Media. So instead of picking one… just integrate them.