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Consider shaking things up by experimenting with new formats, such as videos, podcasts, e-books, or webinars. Paint a visual picture for your readers: Using visual imagery in your content is an instant eye-catcher. But don’t stop at adding a few charts or photos to your usual blog posts. To increase interest, exposure, and engagement, create Kuwait Phone Number content in visual-centric formats like SlideShare, infographics, or video. Create a conversation: In contrast to “push-marketing” techniques, content marketing works best when the audience can interact with it. Ask a question or offer a controversial point of view. That gives readers an opportunity to weigh in on the discussion.

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Get real: Being too protective of your business’ plans, practices, failures, and successes. Can hinder your reputation as. A transparent and trustworthy business. You don’t have to spill company secrets, but offering a glimpse behind the scenes can Kuwait Phone Number really give your audience something to engage with and relate to personally. Ramp up your content production: If it’s done intentionally and strategically, increasing your output velocity can demonstrate your business’ ongoing commitment to successful content marketing and can help you reach new Kuwait Phone Number audiences and spur more feedback – infusing some much-needed energy into your efforts. Give your content creators total autonomy: No one enjoys reading content that obviously comes from a corporate entity; people want to hear from other people.

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Encouraging your writers to use their own voice to express your business’ point of view can add some much-needed personality to the content you Kuwait Phone Number publish. RECOMMENDED FOR YOU: 27+ Handy Tools for Better Visual Content Marketing Mistake No. 5: Your storytelling leads to a dead end The term “content marketing” is misleading because you might think that the content itself does all the marketing work. But you can’t just expect readers to consume your content and instantly become loyal and engaged customers. You need to gently Kuwait Phone Numbers encourage them to take the next step in the purchase process, and that requires including a clear call to action. People expect a request to take some action after reading content.