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Uniform definition of the new corporate identity . The scope of the rebranding can freely select and as describ above can vary greatly. broken down as Marketing List follows: Refresh: Only small details are chang such as a ligature in the logo a new color in the corporate identity or the adapt campaigns and presentations. At the same time the target group of a company can also change. This is an aspect that the online marketing manager should keep in mind. It is important for numerous companies to sensitize their employees accordingly and to offer them relevant training that enables.