You can add data from your contacts or companies such as “name”, “city”, “address”, among others. In this way, to add the customization you want, you must position your cursor in the area where you want to add the customization and click on “Customize” Hubspot mail personalization screenshot 14. Clicking on “customize” will open a small editing balloon where you can find the information you want to customize. In the particular case of this example, we want to add the name of our contact. screenshot personalization contact add name 15. Once you have edited your entire email template, including links,

CTAs, or whatever your campaign requires, you need to configure the email details. You just have to click on the configuration section. Screenshot view of mail settings in hubspot 16. The next step is to edit Guam Email Lists email details. Included in this list are Sender name (what name to send the emails). Email address (from which you will send the emails). Subject line. (It should be as attractive and short as possible). Preliminary text (help contextualize the information included in the email to increase the opening rate).

Screenshot View Of Mail Settings In Hubspot

Now that you have your email set up, all you have to do is send and schedule. Clicking on this section will open the following menu. Screenshot view of scheduling mail in hubspot 18. When selecting the recipients you can choose between various contact lists that you have created, import a list that you have in another database, create a new list or even send it to a single contact. Screenshot selection of email marketing recipients 19. It is important that you know that you can choose several lists at the same time and exclude contacts with certain characteristics to better personalize the sending of your email marketing campaigns.

Recipient view screenshot 20. To send the emails, you can send them immediately or schedule the sending. In addition to adapting the reception time according to the time zone of your contacts to increase the opening rate. NOTE: It is important that you know that you can also send a test email to make sure there are no misspellings, the images load correctly or that the links work correctly. Screenshot view of sending options, test mail 21. Similarly, you can perform A/B test setups to check email efficiency with slight modifications.

Conversion Level Of Your Emails To The Maximum

In this way, you will be able to optimize the opening and. Screenshot setup view A/B test 22. Clicking on Test A/B will open the following window, in which you can determine what aspects you want to compare between both emails. Screenshot setup view A/B test email marketing with HubSpot Now you know that creating emails in HubSpot is extremely intuitive and easy to set up. However, it is necessary that you have well planned your email marketing strategy beforehand, so that you adequately focus the content of each email and optimize the effectiveness of each campaign.