But the cookies from Google Analytics are also 1st party. This is because Google Analytics separates the data of each visitor per domain. This is also common for most other analytic tools. Because websites place scripts from external parties on their UAE Phone Number List website, these scripts are able to set and read cookies on these websites. If this script is loaded again on another website, the same cookie can be read. The same story also plays out when you visit shop Z an hour later. It’s all fictional, but hopefully you get the point. At the moment, advertisers and publishers are still very dependent on cookie technology.
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The system recognizes that it is the same user who visits these two websites. So these scripts or pixels play a vital role and are in fact the real power of using 3rd party data. Are there also 2nd party cookies? Yes, of course. Think, for example, if a website places cookies from its sister company. But in practice, this term is hardly used. Anti-cookies sentiment Why are there such strong objections to the use of 3rd party cookies? Imagine: you are in an offline Brazil Phone Number store of chain X. You walk around and look at the shelves. Meanwhile, a camera registers and stores every movement you make in the store. A few days later you visit a store of chain Y. The system uses data from store X and recognizes you as a potential buyer.
And consumers often have no idea how often data is shared between parties. There are scenarios where consumers may benefit from a healthy and profitable relationship between advertiser and publisher. Think of websites that you visit daily and that have a high quality of content. For example, a news website about your hobby or a good review website about series and films that you often check. But on the other hand, we have always wanted to book a hotel room that has suddenly become more expensive and where there is ‘really only 1 room available in your holiday week’. What is the consumer advantage here? How does cookie syncing work? Browsers do not allow trackers to read each other’s cookies, this is only possible per domain.