According to WordPress, at the end of 2016 there were more than one billion sites on its platform, 58.5 percent brands and government pages, who manage content through a blog, however, Alexa reports that only 10 million blogs in the world generate traffic. According to WordPress , at the Tunisia Mobile Database end of 2016 there were more than one billion sites on its platform, 58.5 percent brands and government pages , who manage content through a blog, however, Alexa reports that only 10 million blogs in the world generate traffic.
According to Articulate marketing, brands tend to neglect their blogs after a certain time, even when it is a connection between brand and users, however, it is important to take into account the following aspects to retake a blog, after months of neglect .
Industry news. Instead of rewriting an article already published, the ideal is to look for the main points and analyze them from the point of view of what it means for the brand. The ideal is to provide a new angle that refreshes the content.
Company news. Address the news always providing a contribution, which generates debates, consensus and sympathy with the brand, all from the angle of an expert who provides new angles to the information.
Articles “how to”. It’s about providing practical help for readers, through easy-to-follow step-by-step guides, based on increased customer service, or even taking their feedback into account. Brands such as Amazon or Walmart usually make videos for this modality.
Lists. They are online resources that include lists of written content, videos, podcasts, trivia for gifts, since in addition to gaining popularity, they generate engagement, however, the most difficult part is to think of an original topic or a new twist on an old topic. .
Interviews with experts. It is a good pretext for a branded blog entry, however, before conducting an interview it is vital to ask readers questions in advance, dynamics that will integrate them, so more than one will want to read the results.
Specifically, a brand’s blog must Brother Cell Phone List have innovative, informative and optimized publications for any website, so the professional who writes the blog must know how to prioritize the information, highlight important information, eliminate cliché words or common places, write clearly clear and concise, shorten paragraphs and add some white spaces, rely on SEO , give vital importance to grammar, review or read before being published, among others.