Email marketing can be such an effective marketing medium, but all to often customers emails end up as SPAM. So what do you need to do to make sure you next email is one of the effective ones, and not one of those marked as SPAM! Below we have a few simple but essential tips on how to make your next email campaign a success.
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First of all lets talk about SPAM. There are some pretty scary statistics about the level of SPAM email in the world today. In fact in a report published in mid 2008 by one of the world’s largest anti-spam firms (Sophos) they reported that only 1 in 28
emails are legitimate (the rest are Spam). Given the rate at which email and spam is increasing, we can assume it is even worse by now. Interestingly the worst two countries for spam origination were the US and Russia.
So what are the steps to ensuring your next campaign is not marked as SPAM.
Rule 1. Ensure you email to a targeted list of recipients only.
There are two ways your email can be marked as SPAM. The first occurs automatically. Ant-spam software scans your email and if it thinks it is SPAM, it will either delete it completely or at least mark it as SPAM. The second is that someones receives your email and then reports you and your email to an ISP or Anti-Spam firm, which can also result in not only the single email campaign, but also all email from you domain name being marked as SPAM.
So the first rule is only send your bulk emails to people who have requested it. If you send bulk emails to unsolicited lists, you email will be marked as SPAM and you may even get Blacklisted (all email from your domain name will be marked as SPAM automatically).