By improving your list management processes, you can see a higher response rate for email blasts sent to targeted email lists. While most companies understand how important it is to find qualified leads and reach out to them often, many do not take advantage of the benefits that can be seen by increasing the specificity of their email copy. Further refining your targeting criteria can help you better match promotions to the prospects who will respond to them, ensuring that fewer contacts unsubscribe to
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Most companies, when buying email addresses from various suppliers, will use a few different keyword sets to vary their prospect base. These names may all be merged into one list for large, seasonal email blasts, but the qualifying criteria by which they were selected should be noted in their account. This way, marketing teams can organize small email campaigns to reach out to these special interest groups, with promotions that are geared to certain hobbyists, areas of the country or age ranges. By making your copy and promotions more specific, you can increase the odds that it will speak to recipients.
Send out customer satisfaction surveys at least once a year. These surveys may be sent to current and prospective clients alike. Include questions that touch not only on how they respond to the products that you sell, but their feelings about your marketing efforts as well. Many business owners are surprised at just how much feedback these surveys can provide on all aspects of their business. Those who are willing to incorporate this feedback into future practices will be better for it.
By retaining more targeting information, you will gain a better understanding of where your new business is coming from. One of the biggest mistakes that a company can make is marketing themselves toward the wrong client base. Each time a prospect converts, make a note of the keywords that were used to find them as well as the demographic into which they fall. With this data, you can create a more detailed account of who your target customer really is.
Properly maintained targeted email lists will make your marketing team’s job far easier. Well-kept lists will enable them to be dynamic with marketing plans and ensure that they are using their resources most efficiently.