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How to Build an Effective Media List That Generates Coverage for You

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How to Build an Effective Media List That Generates Coverage for You

The most effective way to get your message to the media is to target the most interested reporters and avoid the ones who aren’t interested. Sounds simple

, but you’d be surprised how often small Uruguay Email Lists Uruguay Email Lists, email marketing databases degrade about 100% percent each year as people opt-out, meaning that your purchased list is getting smaller the second you buy it.

To make matters worse, the people who do open and read your emails could be people businesses blast press releases and pitch letters to any and every reporter they happen to find on a generic media list. Reporters hate this.

If you can personalize a pitch or target a press release, you’ll stand a much better chance of being quoted. To make the best use

Email Database

of your time – and not waste a reporter’s time, here are 10 tips to selecting an effective media list.