I was sitting at dinner with a friend I hadn’t seen in a long time. He said to me, “Tell me what it is that you do again.”
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I launched in to my standard explanation of Email Marketing and how we help businesses from around the world build, manage, and profit from their own in-house lists with Email Marketing AutoResponders.
He paused a moment…. looked at me… and asked, “So you spam people or what?”
I quickly and successfully resisted the urge to smack him. I took a deep breath and began to explain the very critical distinction between spamming and responsible Email Marketing.
At the end of the conversation, he said, “I think you can help me with one of my businesses. We’ve got prospect lists and clients lists that we are not following up with and I bet we’re losing money.”
He’s right. He is losing money. He needs to start using Email Marketing to boost his profits and fast. We’ll get him started next week so he can start using Email Marketing to capture