It is said that the smallest change has the biggest impact. How true is this for Lazada sellers compared to the new Lazada chat response rate/response time? Read on to find out more.
List of contents
What is the Impact of Lazada Chat Response Rate / Response Time in General?
vs. New Lazada Chat Response Speed / Response Time
How Does New Lazada Chat Response Rate/Response Time Affect Sellers?
1. Sellers Need To Work Weekends To Maintain Their Seller Rating
2. Sellers May Need to Hire a Virtual Assistant
3. Higher Competition for LazMall Sellers
4. Gaining Access To Certain Marketing Opportunities Will Be More Difficult
What is the Impact of Lazada Chat Response Rate / Response Time in General?
Lazada chat response rate/response time is one of the biggest determinants of one’s seller rating.
If you fall below the minimum level or response time set by Lazada, your seller rating may drop. This can potentially lead to reduced conversions, traffic and visibility. It may also lower your chances of qualifying for certain marketing opportunities such as Seller Picks and Lazada CEM .
New Lazada Chat Response Speed Response Time
The original Lazada Chat Response Rate states that sellers must reply to customer inquiries by the next business day at the latest. This means sellers only need to reply during Monday through Friday. If you Latest Mailing Database fail to reply over the weekend, this will not be included in your chat response rate calculation.
The same rule applies to your average response time. Lazada will only calculate your response time relative to business days excluding weekends and holidays.
However the formula for Lazada chat response rate/response time has recently undergone some changes. The focal point of the adjustment is that weekends will now be included when calculating seller chat response rates in terms of both chat response time and same-day responses (new chat response rates still do not include holidays).
How Does New Lazada Chat Response Rate Response Time Affect Sellers
We can think of several reasons which are:
1. Sellers Need To Work Weekends To Maintain Their Seller Rating
Due to the impact of chat response/response rates on seller ratings, Lazada sellers need to adjust their schedule accordingly.
Sellers need to arrange time to EUE Mail List check their Lazada account to read and reply to customer inquiries. Otherwise, it will reflect on their chat response rate/response time and will definitely lead to a lower seller rating.
2. Sellers May Need to Hire a Virtual Assistant
If waiving part of their weekend isn’t an option, the next logical thing to do is to hire a part-time virtual assistant so they can have someone to accommodate their customer concerns over the weekend.
By hiring a VA, Lazada sellers will get a day off over the weekend but will incur additional fees to make this happen.
