Informative landing page : Unlike the recruitment landing page, the informative landing page only seeks to inform. The main objective of this page is to serve as a complement. It is common to move those who have already converte to these types of pages and use them as a reminder. They usually include details about the event in question. Email marketing, the other key piece of cross-channel for events As shown in the MDirector cross-channel event guide.
Experiences Therefore It Is Essential
There are two basic elements to this strategy. The first is the one that corresponds to landing pages, while the second is in the hands of email marketing. The importance of email marketing is unquestionable. 99% of event planners Romania Phone Number List use this resource in their recruitment and communication campaigns . The wide use of email marketing is due to its great successes. Thus, most of those who use this resource say that email and newsletters are elements with a great return capacity. MDirector places special emphasis on the nee to take advantage of the possibilities that email marketing opens up when proposing a cross-channel strategy.
To Develop A Plan That Helps You Manage
Work your databases, update them and segment them. Create relevant messages and increase your list of subscribers. All this is possible if you have the MDirector email marketing platform. With it you will be able to communicate and retain your customers by sending a mass mailing whenever you want to communicate your news in Marketing List a personalize way. In the same way that occurs with landing pages, email marketing can be focuse on different paths depending on its communicative intention: Lead capture email : It is a way to increase the effectiveness of the cross-channel strategy by creating an invitation email to the event. This email must have a value proposition base on the benefit for the user. Likewise, the content has to be relevant to the event.
