There was an important commonality. It was that ‘conversation with people’ was the key. Whether B2C or B2B, people are the center. However, there is a difference in that B2C values ’interest’ more, while B2B values ’performance’ more. In the B2B b2b email list community, it is effective to focus on how business performance was improved through have in common products. However, both sides must have sincere conversations and build trust.
Hawn: So you’re saying we need to approach this strategically.
Yes, any community that starts just because it seems ‘good to have’ will fail. It needs a clear purpose, strategy, and investment of resources. Especially the best messaging app for startups in B2B, it should always be operated with ‘how this community contributes to business performance’ in mind.
Community, Start and Grow Like This
Hawn: When is it a good time to start a community? Is there a good stage for business growth when you build a community?
The answer is clear. After finding PMF (Product-Market Fit). To be honest, I started a community before PMF and got a big nose. If you start a community when users haven’t yet properly understood the value of the product, it will just be an empty conversation.
Hawn: So what is Joshua’s criteria for determining that he has reached PMF?
I think that’s when users find value in your product and start talking about it voluntarily . When you start a community, active conversations naturally occur. I recommend analyzing product usage data, finding the have in common most active people using your product, and contacting them directly. Just ask them, “What do you like phone number thailand about our product?” and you can find the direction of your community from their responses.
Hawn: How do you think a community should get started?
Be sure to ask your potential members for their opinions. Ask them questions like, “What do you want to see in your community?”, “Do you prefer KakaoTalk or a Slack group?”, “Do you prefer online or offline?”, and design a community that fits their needs. Don’t offer too many options at once, start small and expand gradually.
Hawn: In a B2B environment, the actual users and decision makers are often different, so who should the community target?
You probably won’t like this answer, but it’s both (laughs)
If you miss the decision makers, the purchase have in common decision won’t be made, and if you miss the practitioners, it won’t lead to actual usage. It’s important to think of the two groups as a pyramid structure and take a different approach for each. For the decision makers at the top, private events like small executive roundtables are effective, and for the practitioners at the bottom, large-scale events like webinars that share practical information and practical tips are effective. I think a strategy that embraces both groups is the key to the success of the B2B community.