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Research by Georgia Phone Number Erika Hall for Ideas

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Research by Georgia Phone Number Erika Hall for Ideas

Besides collecting the names and titles of people who have a stake in the project, this matrix helps me understand the roles they play, for example, whether they’re influencers or decision-makers, and whether they set strategy or implement it. This matrix helps me understand what each stakeholder cares about most. You need to identify and include the people who might derail your project. Keep an eye out for hidden stakeholders. Then, make sure Georgia Phone Number all stakeholders know why their input is necessary, and respect their time. logoAcrolinxBlack_new_March2016THANKS TO ONE OF OUR INTELLIGENT CONTENT SPONSORS: New Global Research – Rating the Content Quality from 170 Companies.

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Download the full report to learn: –How 170 brands rate for content quality and consistency –What is the connection between content consistency and Georgia Phone Number performance –What types of content (product, support, blogs etc.) have the highest (and lowest) quality What tools do content strategists use to understand audience? A lot depends on how much time and budget you can get to do research. I think everyone should own a copy of Just Enough Research by Erika Hall for ideas on getting the dirt on audience needs. You have to uncover Georgia Phone Number what the audience needs and expects as well as how people behave. People might tell you they think a four-part series on beard weaving sounds neat.

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That doesn’t mean they’ll tune in. Our assumptions about what our audiences want are often wrong. You can’t find that out unless you ask the right questions. But One way to Georgia Phone Number figure out what questions to ask is to follow the user understanding matrix detailed in The Content Strategy Toolkit. Then Document what you want to know, why you want to know it, what you assume, and what you think you know. It’s a good way to formulate your user-research questions and get a handle on the user insights you already have. What is governance, and why is it something Georgia Phone Numbers content marketers need to understand? Governance, at its core, is about preserving your content strategy and evolving it as business goals and user needs shift.