To begin with, it is a way of doing marketing that is becoming obsolete. No client is only present in one channel. Companies develop their work network in various meia. For this reason, it is necessary to reouble efforts and investments. By being present in different channels, you manage to avoid a loss of customers that would occur in the case of focusing all efforts on a single channel. Business growth is limite. If efforts are focuse on a single channel, growth is limite on other fronts. It limits the possibilities of the channel and of the company itself.
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In addition to causing very limite growth, the process of adapting to new channels in the future will be more complicate. If all the objectives are focuse on one channel, it is more difficult to incorporate new channels. Therefore, the processes China Phone Number List of the company become slower. Single-Channel Marketing is an obsolete, outdate and outdate method. Currently, few companies opt decisively for this variant of strategic marketing, mainly due to the importance that all the new digital channels have begun to have. Multi-Channel Marketing: work on channels independently Multi Channel Marketing Multi-Channel Marketing refers.
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A way of doing communication that avoids focusing communication on a single channel. Multi-Channel consists of working on more than one channel separately and individually. The communication tools are worke on separately, they do not Marketing List share a unifie strategy. Multi-Channel marketing could be summarize as the way of doing marketing of several Single-Channel marketing, that is, several individual channels are worke separately. Multi-Channel marketing, according to experts in the sector, is a way of approaching marketing done from various channels. However, as will be seen later, the consensus indicates that it is more beneficial to work with Cross-Channel marketing strategies, since they integrate and work together with the different channels.