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First Report on the State of Influencer Marketing

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First Report on the State of Influencer Marketing

Last week I published on the blog Con Tu Negocios de Movistar, a post on How to detect true Influencers and now the First Report on the State of Influencers Marketing comes to my hands, carried out by Augure , a company that develops Application Software for listen, identify and contact the influencers as well as measure the actions. The study carried out in Spain, England and France on a sample of 648 communication, marketing, PR and HR professionals, offers a complete vision of the reality, Senegal Mobile Database challenges and perspectives that communication and marketing professionals face. detect and engage with influencers. Main results of the study

73% of the interviewees state that they have started to interact with influencers for 2 years or more.
Of these, 43% claim to obtain positive results and 36% consider their campaigns with influencers as effective or very effective.
The 60% of professionals in the marketing and communication invests in marketing influencers
The companies that invest the most in marketing actions with influencers today are the ones that will increase their budget the most in 2014.


Regarding channels to contact Influencers, agencies and brands use the following means

66% via Mail
57% use Twitter
52% get in touch using the Influencer Blog
29% via Facebook
The most important reasons for contacting a blogger include:

Product’s release
Promotion and dissemination of content
Event organization
Crisis Management
Corporate communication
Results measurements are usually very basic until now Finding the true influencers is not an easy task, but little by little the tools are becoming more sophisticated so that, both agencies and brands, can have better and greater access to this group, each more and more in demand. I leave you the full report Brother Cell Phone List