HubSpot’s Hub CMS and WordPress are the world’s most popular content management platforms . Each one has different characteristics, but they are highly intuitive and flexible platforms. In particular, HubSpot’s CMS Hub is designed for people who are unfamiliar with web development code and complex management structures. Therefore, it is very useful for companies and marketers who want to have a professional but easily manageable site. The CMS Hub offers: An intuitive content management platform .
It even has drag and drop functionalities SEO tools for positioning. CMS Hub allows you to optimize your content so that it has more opportunities to appear in the first search results and thus you can Mauritius Email Lists more leads and clients. Great scalability. It has the precise functionalities to make your website grow: multi-language, multi-domain, SSL security, indexing, membership integration. Sounds complicated? Later we will talk in detail about these tools. Agile design of the platform through templates and themes.
Greater Power And Functionalities
With HubSpot’s CMS you can design a website or use default themes and customize the content of each page. A/B tests for content. This will allow your marketing team to evaluate content and its effectiveness for the target audience. Management and personalization of links . Customizing and organizing your internal and external links is useful for your web positioning and for the organization of your website. Remember that you should focus on prioritizing the user experience. As you can see, HubSpot’s Hub CMS is a very complete content management platform.
Although, it also has its limitations. For example, at least for now, there are more suitable CMS than HubSpot to develop your e-commerce page such as Woocommerce, Shopify or Magento, although the latter two require more code knowledge and development investment. Now, in these cases you can integrate those online stores to HubSpot Marketing Hub in order to have better analytics, create automatic processes that help you improve your conversion rate, up-selling and cross-selling and, in general, more robust functionalities that help improve the profitability of your ecommerce from a single platform.
Custom Reports: Measure What Really Matters
But let’s go back to the advantages of CMS Hub. Advantages of using HubSpot as your content manager The main advantage of Hubspot CMS Hub is that it is an extremely intuitive and easy-to-use content manager, designed so that the marketing areas of companies can quickly make changes without the help of IT , such as: creating landing pages, forms, installing of chats or bots. This means that both the marketing team and the web development team can focus on strategic actions that generate greater profitability for your company.