Email proves an extremely efficient marketing channel when done well. It’s very affordable and I believe that anyone can create successful campaigns when equipped with the right advice, Costa Rica Email List which is why it’s ideal for small business owners or solo-preuneurs.
Email gives you a chance to really engage with your audience, nurture your leads and ultimately turn them into customers. You can also automate all your campaigns, which means you won’t need to spend hours each day working on them, giving you more time to devote to other areas of your business.
With over ten years’ marketing experience under my belt, I’ve put together a simple step-by-step guide to setting up your first campaign.
Step 1. Build your list
Of course email is no good unless you have a group of people who have given their permission for you to contact them. So you’ll need to start thinking about building a list.
By permission, I mean, they’ve willingly given you their email address. Just asking customers to enter their email address is often not enough to convince them to do so – they want to know ‘what’s in it for me?’ so you need to provide what’s called a value exchange (sometimes referred to as a lead magnet) such as a discount code, free pdf download, eBook or email