On the other hand, a custom CDP allows you to regain control of your data. It will then be hosted on your servers and no longer with a third-party publisher, as is the case with off-the-shelf CDPs.
Of course, this option also has its drawbacks. For starters, they require engineering and data skills. Few organizations have sufficient resources to mobilize a team for such a project, which can take up to four months. Building an in-house CDP is therefore reserved for larger organizations, which are more mature in leveraging their customer data.
Use your data warehouse as an operational hub
The goal of a CDP is to create a czech republic phone number library centralized database, unifying multiple sources of customer data across your organization. But in reality, the data warehouse already serves as the single source of truth for your data. Whether cloud-based or modern, a data warehouse is a data repository that brings together different disparate sources.
The final option for building your CDP is to use your data warehouse directly! By acting as the operational repository for your data system, it allows you to address traditional CDP use cases. These include, on the one hand, a unified customer view. This allows you to analyze your users’ behavior across all channels in real time. On the other hand, there’s the integration of your segmentations and scoring models into your business tools.
Custom CDP
But to get your data from your data artificial intelligence (ai) and pr!ictive dialing warehouse to your operational business tools, you’ll need connectors. Again, unless you have a large team of data engineers available, it’s difficult to create and maintain these types of custom connectors. The solution is therefore presented as a CDP 2.0. It meets this specific need while building on your existing data warehouse.
The benefits of using your data warehouse as a CDP
We wrote a full article on the subject if you want to know more.
This new type of CDP using the data warehouse as an operational hub has many advantages:
- Centralized data in a single south africa numbers repository. Unlike off-the-shelf and custom CDPs, your customer data is not separated from the data warehouse source, reducing deployment cost and time.
- Data processing. The process is simplified since you only transform your data once. It is then stored for later use in your business tools.
- Data control. Your data is hosted on your servers, and you control it.