Ex-snl-writer-enhancing-the-narrative want to be more creative with your marketing, especially your storytelling? Spend five minutes a day doing something improv masters do: play with words. That was the advice of comedian tim washer in his talk, how to use improv techniques to improve your storytelling, at content marketing world in 2016. He gave us some examples, which I’ll share in this article. First off, in case you missed my recent post based on that same talk, let me explain who this guy is. In addition to being social media manager for cisco systems’ service provider marketing group, tim has worked on last week tonight with john oliver and late night with conan o’brien, studied improvisation Norway Phone number with amy poehler and wrote for her on saturday night live weekend.
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A “Corporate Norway Phone number comedian” for clients like google, ibm, fedex and pepsi. Tim knows business and humor. Read on to learn from a master of improv to become a more creative marketer. (all images are from tim’s presentation slides.) word play exercise I saw my first live improv show when I was about 9 years old. My dad took my sister and I to second city in chicago. One of the actors asked for the name of an animal. “Aardvark!” I screamed. How on earth would they make a reference to Norway Phone number an aardvark in their skit? It seemed impossible that this team of energetic people on stage could create a vignette on the spot using the audience’s suggestions. Since they did just that, I waited, waited, waited. Eventually, at the end of the skit, one of the actors broke into song.
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Line “in a tree, with the ardvark and me!” how had they succeeded? It was magical. Decades later, it still seems magical to me that any group of Norway Phone number people can instantly create a story – let alone a fun story – out of a bunch of random words. I never considered trying it myself. Tim says it’s time to go. He urges anyone who does creative work (and we all do creative work) to Norway Phone number expand our storytelling ability by spending five minutes a day, alone or in a group, playing with the juxtaposition of words. In other words, combine unrelated ideas to create something new. Spend 5 minutes a day playing a word juxtaposition game to boost.