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Although the best thing is that you download the guide and discover all its content. «Bring life to your Cross-Channel event» consists of the following structure: Introduction Landing Pages as the central axis of the Cross-Channel strategy Recruitment landing page Landing page informativa Email marketing Event invitation emails + confirmation email Emails automatizados (lead nurturing): email reminders Emails post-evento SMS Marketing Social networks retargeting campaign MDirector: all your digital marketing in one place.

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Main aspects of a cross-channel strategy for events Events are a fundamental part of a company’s activity. Taking this into account, whether they are physical or digital events, companies put all their efforts into managing them. Digital Portugal Phone Number List marketing actions to communicate and promote these events are also cornerstones of the company’s activity. You have to publicize the events, what is going to be told in them, what they will be for, who will attend, where or when it will be, questions about which your clients want to know adequate answers. An event can be of any type. Thus, as an event, companies can understand seminars.

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Trade conferences, webinars, conventions, meetings or round tables. These are actions organize by a company and that can be significantly improve with an appropriate cross-channel strategy. When launching the event, the first objective of the cross-channel strategy is to find a qualifie database that shows interest in the event itself. It is Marketing List qualifie because its attendees have already shown interest, they are qualifie leads. This is the group of people who will form the pillar of the event, those who will attend and those who will be informe. For the communication of an event to be a success, it is important to coordinate actions in different channels . The best way to do this is through a cross-channel strategy for events. Thus, all the company’s channels will be put into operation to achieve the same objective: publicize the event and promote the company’s name.