When using neuromarketing data to target consumers – customers. Do not want to feel that the company knows more about them than they do. Between persuasion and manipulation The second issue is the fear of manipulation: some recipientsencouraging harmful things (e.g. effective cigarette advertising can lead to serious health problems in the long run). However, as the HBR interlocutors argue, neuroscience can also inspire many positive behaviors, for example, helping to better understand health campaigns or encouraging civic attitudes. You can find the full material on the Harvard Business Review website Share the article! Categor Abstracts eitorial write a comment Author.
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Eitors Marketing and business enthusiasts who make every effort to provide knowlege in the most accessible and time-saving form. The team working on the articles includes e.g. dr hab. Robert Kozielski, Agata Mardosz-Grabowska, Michał Moneta, Donata Wilczewska and Kacper Żarski. Post navigation PREVIOUS previous post: Business Morocco Email List models in content marketing NEXT next pOmnichannel, Content Marketing and the Future of CX [marketing blogosphere revie Relate entries Marketing without cookies – what awaits us? Marketing cookies Marketing without cookies – what awaits us? September 22, 2021 Chinese innovation – inspiration for marketers Chinese innovation – inspiration for marketers September 1, 2021 Post-pandemic client.
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