Email Marketing – 7 Steps to Email Marketing Success For Small to Medium Sized Enterprises

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Email Marketing – 7 Steps to Email Marketing Success For Small to Medium Sized Enterprises

Email marketing is a key communications tool in the marketing mix for small and medium sized enterprises. If you get it right, it is cost effective, targeted, personalised,

Ecuador Email Lists all records include having First Name, Last Name, Contact Name, Business name, address, City, Zip code, State, Email Address, Phone number, Fax number and Web site address.

measurable and good for attracting and retaining customers. In the 2008 Email Census, email was rated the second-best channel (after search engine optimisation) for return on investment.

Your emails should be helping to build a trusted relationship, establishing your expertise and ultimately increasing repeat and new sales. The most successful emails combine valued content with short sales and marketing messages that have links to specific ‘landing’ pages on your website for more information.

Regular contact with customers will ensure that they learn about your offering ready for future purchases. However, if you get email marketing wrong it can be an enormous waste of time, damage relationships and restrict the future use of this ideal marketing channel.

So how do you get your email marketing right?

1. Database

Before any emails can be sent you need a database and to have an ongoing data collection activity. You should segment your database so that you can target emails to the appropriate recipients. The Direct Marketing Association (DMA) reports that most companies segment into 2 or 3 separate lists.