Email List Management – What is List Segmentation?

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Email List Management – What is List Segmentation?

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1.  Prospects vs clients

You always start out with a list of prospects, but in time, most of these prospects will turn into clients. You wouldn’t want to be sending the same promotional email to a client that you would to a prospect. Once a Austria Business Email Lists prospect graduates to client status, they should be treated differently and be sent different emails.

2.  Products purchased

If you offer a wide range of products on your website, it would also be a good idea to group your mailing list according to the products that they purchased. This would give you an idea of their interests and would help you decide which promotions and offers they would best respond to.

3.  Amount of sale generated

You could also segment your list according to the average amount that they spend on your site. That way, you can determine which ones to consider as VIPs or major clients. These customers should be acknowledged, thanked, and given better attention. You could offer exclusive deals, gifts, and information. This would make them feel important and will encourage them to spend more on your site.

4.  Demographics

This is one of the more obvious ways to group your mailing list. You can group them according to gender, age, race, occupation, location, marital status, educational status, socio-economic factors, etc.

5.  Survey results

Based on the results of your recent surveys, you can determine the interest levels of your clients. This will help you adjust the frequency of your emails and help you determine the best offerings to send them.

6.  Open rates or CTR action rates

You should pay attention to your mailing list’s open or CTR rates. This will tell you which ones to focus your attention on. Those who open your emails or often click on links are clearly more engaged than those who don’t click on anything. You can send more frequent emails to the more engaged members to increase your conversion rates. You can try to engage the less interested members by sending them more promotions and offers to encourage them to start clicking.