On a mission to protect the environment or sustainability, but is actually doing something contradictory. This company takes advantage of the sustainability marketing trend to maintain a good image. Greenwashing is a definite no-go that more trouble than benefits. To avoid being label as a greenwashing company, you should absolutely avoid the following measures in your strategies: short-term campaigns on occasions such as world environment day that have no real add value (e.G. Replacing the company logo on social mia with a green version as the only measure) unnecessary waste production during.
Would bring your e-commerce business
Production or return or throwing away of return products false claims about green marketing measures cooperation with a company that acts openly in a way Iran Phone Number List that is harmful to the environment to present environmental labels or earn the most important thing in sustainability marketing is authenticity. If there is no truth to your ecological efforts, then you shouldn’t boast of a green reputation. Of course, it can also be difficult for operators in online trade to initiate resource-saving, more ecological development. In the following you will therefore find practical tips for your start in sustainable e-commerce.
Certificates that a brand has not officially
More sustainable marketing e-commerce the starter pack for a green e-commerce marketing strategy save electricity saving first. But there are small things Marketing List that already make a difference. When choosing your electricity provider alone, you can make sure that you use a green electricity provider. Save paper & avoid single-use plastic paper and plastic are two of the biggest sources of waste in retail. You should therefore consider the processes in which you can save on these materials. You might even have the opportunity to become a plastic neutral company. There are various organizations that can help you with this. For starters, you can start by saving paper on invoices and shipping receipts and send them online instead.
