Especially B2B companies that used Conversation Ads for lead generation will feel this in their wallets. I’ll explain how you can build on your LinkedIn Ads strategy in 2022 without letting the costs get out of hand. I also lift a corner of the veil, because India Phone Number LinkedIn is working on a replacement. Lost Value of Conversation Ads In short: LinkedIn Conversation Ads ensured that a conversation in the private messaging tab was completely automated. Similar to a chatbot tool, you create a conversation flow for the recipient for different calls-to-actions. Such as a lead gen form , external link and next message in the flow.
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With lead gen forms on the feed as the only alternative, the future doesn’t look very bright, does it? Not quite true, if you do it right! A new strategy is required to prevent increases in costs and reduced effectiveness of LinkedIn campaigns. And I’ll help you with that with the tips below. Keep cost per lead low with A/B testing Relevance is key . The goal of your lead generation strategy on LinkedIn for 2022 should be to create the most relevant message for your target group. What are the focus points for A/B testing? Use your advantage. Although the Conversation Ads are no longer possible, you can still use the target group statistics.
Try using a 1:1 or 4:5 format on LinkedIn, instead of the standard landscape format. Grab the scroller’s attention by deviating from the well-trodden path. An Instagram Story format for example. Tell a story. Test with ad sizes (images and carousel) for lead generation. Would your target audience prefer one catchy image, or would you rather be included in your story by means of a carousel or video? Make sure that your video does not last longer than 30 seconds to keep your VTR ( view through rate, the ratio for viewing the video completely, ed.) high. Immerse yourself in the target group. You probably read this often, but you really empathize with your target group.