Illustrative image comparing the differences and the concept of buyer persona and ideal customer profile A good marketing strategy is always well grounded in effective communication: directed at the right audience, on the right channels, at the right time and with the right message. But certainly a good marketing strategy is not enough to achieve the sales objective, it is necessary for the sales team to be very clear about who should invest their time and why. For this reason, it is important that you know the differences between buyer profiles and buyer personas. What is a buyer persona?
A buyer persona is a semi-fictional representation of your ideal client, with characteristics based on research and analysis of your real, current or past clients, preferably those who are your best clients. It should not contain real customers, but the distinctive features of those who Brazil Phone Number fit your product or service: age, income, interests, behavior, among other factors. This representation will provide your team with a context and structure to, on the one hand, more easily map the appropriate content and media and, on the other, be able to focus their time and resources effectively, aligned with the objective of your business.
What Is A Buyer Persona?
If you want to delve into this topic, I suggest you read our article on buyer personas and how to define them. What is an ideal buyer profile? An Ideal Buyer Profile, or ICP, is a description of a fictitious account. That by its nature could derive significant value from your product. Or service and therefore also provide substantial value to your company. This profile describes the type of client that, for your company, would cost less to acquire. That tends to stay longer as a client of your company and that even recommends you and helps you generate new clients.
These characteristics usually include the size of the company, industry. Number of employees, budget in a certain internal area. Geographic location, product, service or acquisition limitations, legal restrictions that may limit your potential as a client, among others. Invitation to download success story Gelatec Group What is the difference between an ideal customer profile and a buyer person? The main difference is that. Therefore The ideal customer profile describes a type of company to which you should try to sell. And a buyer persona details the people who usually buy from you within those companies.
What Is An Ideal Buyer Profile?
For example, an ICP could be an agricultural company, which can include different buyer personas. Therefore One of them could be the production manager. In the following image you can see, in summary, some of the differences. Illustrative image comparing the differences and the concept of buyer persona. Snd ideal customer profile In this other visual example you can see, broadly speaking. How the same ideal customer profile can have more than one buyer person: