The nes of the target group (demarcation of the relevant product market; determination of relevant market segments; finding gaps in the market). The differentiat use of marketing instruments ultimately serves to cultivate the market. Basically, the an information page and an action page. This means that the information page is about finding more information about the individual segments in order to then design actions, I.E. The action page of the market segmentation, better. Figure- to put it simply, market segmentation is an attempt to divide a large market or a large target group in such a way that it.
Market segmentation can be into
Becomes clearer and can thus be better process by sales and marketing. . Tasks of market segmentation (information side) market segmentation provides Spain WhatsApp Number List information for the marketing and sales organization. Therefore one also speaks of the information side of the market segmentation. In essence, it is a matter of structurally and interest parties in order to obtain transparency about current and potential customers. In many organizations there is hardly any information about the market segments to be work on. A structur market segmentation helps here and provides the basis for creating personas. The core tasks of the information side of the market segmentation are: definition of the relevant.
Recording the market or potential customers
Market for a service division of the heterogeneous market into individual homogeneous sub-segments finding neglect submarkets determination of the Marketing List market potential in the sub-markets assessment of one’s own market position to the competition determination of forecasts for future developments . Market segmentation criteria beforehand, however, criteria must be found on the market capture side , according to which the segments can be form and delimit. Which criteria should be us for segmentation can only be answer in relation to the respective concrete situation. In principle, the following requirements can be made of segmentation criteria: relevance to purchasing behavior. The segments must permit statements regarding purchasing. Behavior – they must be homogeneous within themselves, but heterogeneous among.
