This new campaign form will have a prominent place within Google Ads, so it will replace Smart Shopping . We tested Performance Max Pakistan Phone Number campaigns on four customers and the results are promising for webshops so far! First of all, we will explain what Performance Max means. Performance Max is a combination of display, video ads, text ads and Google Shopping and stands as a new type of advertising opportunity in Google Ads.
Google Ads requires even more textual, data feed, and visual input and is completely independent in creating content. Google Ads uses your entered content and will not only compile ads, it will also create new content! How to set up Performance Max? As mentioned, Performance Albania Phone Number Max runs as a completely new form of advertising within Google Ads. Google has already developed a handy tutorial with which you can already take the first steps: I have a few more tips that can help you successfully roll out Performance Max: 1. Provide input Make sure you provide as much input as possible to Google – so basically how you already do this for RSAs and Smart Shopping: Performance Max – assets Performance Max – assets Even if you don’t have all the input, such as YouTube videos, Google creates and comes up with content that contributes to conversions or your predetermined goal.
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Get your data feed in order Performance Max does not only work by providing a lot of input, but also through well-written texts, images and of course a data feed. I would recommend getting your data feed in order first using a tool like Channable. You can enter this input at asset level, which Google uses to further optimize. 4. Create different asset groups Depending on the amount of pages or articles your website has, you can create different asset groups: Performance Max – asset groups Performance Max – asset groups “In the past” you wanted to have many specific ad groups under campaigns in Google Ads (the SKAG method), but ad groups no longer exist in Performance Max.