Hound: I’m curious about the importance of Create a ‘Sales Corps’ community marketing as discussed by the community marketing guru!
“ People don’t want to be sold to, they rather want job function email database to see similar people as themselves organically share their experiences.
Therefore, it is important to create a place where customers
Who feel trust and affection for a product or Create a ‘Sales Corps’ service can naturally express their good intentions. A well-run community like that naturally creates a ‘sales army’. They recommend our service to their networks, and this referral has a more powerful effect than any marketing campaign.
Hawn: Have you ever tried to measure the effectiveness with data?
In Asana, we compared the retention rates of community participants and non-participants. The retention rate of community participants was on average twice as high as that of non-participants. The difference was especially how to choose the best email software for your business? evident 3-6 months after introduction . This is the period when churn usually occurs, but customers who participated in the community felt more deeply involved in the product and continuously discovered value by learning how to solve problems from users like themselves. This experience significantly reduced churn. The retention rate of customers who participated in the community was much higher. I see this as evidence that communities are directly connected to real business performance beyond B2B marketing strategies.
Differences between B2C and B2B communities
Hawn: Joshua, you’ve had experience with phone number thailand community marketing at both Evernote and Asana. How did they differ?
Luckily, I got to experience both worlds. Evernote was focused on individual users, so ‘personal interests’ were the core of the community. Questions Create a ‘Sales Corps’ like ‘How do you write work notes?’ and ‘How do you manage your personal diary?’ were the main topics. Asana was focused on team collaboration, so topics like ‘How can we make team work more efficient?’ and ‘How can we improve team collaboration?’ were the main topics. In B2C, individual interests and preferences are important, but in B2B, improving work performance was the key.
B2C communities were important for lively and free conversations. In the Evernote community, we fostered an atmosphere where users voluntarily shared their own note-organizing methods and templates. On the other hand, B2B communities needed a more structured approach. At Asana, we operated communities centered on real business values, such as ‘success story webinars’ and ‘know-how to improve collaboration performance . ’