Recipients face the challenge of making the correct assessments. Fake news on the one hand the fast open and above all global (digital) communication channels open up the advantage of rapid and comprehensive information options. . cause false reports (so-call fake news) also find their way quickly through these channels. cause the changing havior of mia use due to past experiences also includes ing increasingly critical of the mia and the information that is in circulation public relations is primarily fighting for cribility. Sensory overload and unclear source situations are creating increasing skepticism and sometimes great frustration when dealing with the mia and their representatives. Fragment target groups require.
However this can work in two directions
Integrat communication the variety of communication channels makes it difficult for public relations to able to address the desir people and interest groups Chile Phone Number List with target information at the right time and in the right place. The target groups are increasingly fragment. This means that the intend reference groups can no longer only found via a specific channel at a specific point in time but that they are at many different communication points at different times. Public relations must therefore communicate more and more channel-specifically with increas effort. Against this background the challenge is to create what is known as integrat communication.
The demands on pr managers have
This should consider less instrumental in the sense of a series of pr measures and more as a strategic task. Forms of communication the forms of Marketing List communication have also chang particularly due to the increase in digital channels. The formerly prominantly analogue and text-bas distribution of content is now in competition with the moving image. The employees in the field of public relations must therefore increasingly deal with topics such as digital optimization storytelling and video production deal with. increas significantly at this point. cause they must also among the st (fastest) inform employees in the company in order to able to reliably answer questions. Conclusion against the background of increas mia diversity and its consequences public relations are coming increasingly important in the field of corporate communication In the.
