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Content Marketing Trends to Watch for 2018 Content-marketing

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Content Marketing Trends to Watch for 2018 Content-marketing

Months ago I covered some content marketing trends to watch for 2017. I recently re-read this article and most of the trends are very much in play for 2018 and beyond. Most companies are still working on creating a real living content marketing strategy for their organizations. Native advertising is still the go-to drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer usage grows. But some really interesting things have happened over the past few months that I believe start to speak to the evolution of the practice of content marketing itself. Big bets on original content reports

Have Recently Surfaced That Apple,

The Bolivia Phone number world’s most valuable company by market capitalization, plans to invest over $1 billion in original content. (robert and I discussed this at length on episode 197 of the this old marketing podcast). Business. Apple needs to stay relevant and consistent; valuable programming can grow its audience and hold its attention (just like any other business). We also know that google buys original content from both brands and media companies (we learned this firsthand), specifically to fill content gaps found through their search algorithms. And, not to be outdone, facebook spends significant dollars on original video

Directly From the Marketing Budget. And

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Don’t leave out perhaps the biggest buyer of original content, amazon. What all of this means we don’t know yet, but one thing is for sure: consistent, original and addictive content is all the rage. In some ways, we’re witnessing the golden age of a new tv…it’s happening on every device imaginable. Consistent, original and addictive #content is all the rage, says @joepulizzi. Click to tweet how does this affect you? First, if your main competitor isn’t betting big on original content, soon it will be. The window to build a loyal and loyal following is underway. Second, those building new