One day, a marketing manager said to me, “Inchan, this time I will try to convince the sales team to use re-catch as well.” With that one sentence, I felt communicate for like all the value I had tried to convey was rewarded.
“Small successes drive organizational change”
Ga-eun: Wow, that’s such an exciting word! Can you share more specific examples of that company’s CRM implementation?
At first, this company introduced re-catch industry email list centered around the marketing team. The sales team was of the position that “we don’t use this” and that it was actually impossible to use. Many companies have this kind of separate structure. The marketing team generates leads, and the sales team uses different solutions to manage the leads they receive. The problem is that data is disconnected and the customer journey is communicate for separated. However, for CRM, literally ‘customer relationship management’, to work properly, the flow from marketing to sales must be unified.
So I didn’t try to convince the sales team from the 10 best email software the beginning. Instead, I helped the marketing team achieve clear results through re-catch. I increased the targeting precision with the research AI function, and designed the discovery call scenario together to increase the conversion rate. Eventually, the marketing team realized,
This is really helpful for practical work?” and it started to spread like word of mouth.
As the marketing team began to see results, the sales team naturally began to show interest. However, I couldn’t suddenly say, “Let’s all work together phone number thailand from now on!” While waiting, I tried to create a connection point with the sales team, even if it was small. For example, when a lead came in through recapture, I set up a meeting communicate for with the sales team, so that we could accumulate experiences that were actually helpful for sales.
As I gained this kind of experience, one day, the marketing manager spoke to me first. “Inchan, I think the sales team should also use re-catch now.
I’ll try to push it forward internally.”
This one sentence really touched me. It wasn’t just a signal of functional expansion, but evidence that CRM was starting to change the organization’s work culture . It was a moment where I could once again feel that the change in customers was ultimately the sum of the results and trust we had created. And now, this company is on the verge of officially introducing a sales team.