Yes yes, you read correctly, for me it was also a surprise.
Coca Cola closes its corporate website because they have understood that content is the most important part of any website and therefore, according to the new page, they have decided to turn cocacola.es into Coca Cola Journey, a space conceived in the purest style “Brazil Mobile Database”, connecting with your target audience in a closer way.
Education, Culture, Environment, Active Life… will be the topics that they promise to address on this new website.
In his own words:
” Today we close our corporate website and we presented Coca-Cola Journey in Spain… Transforming our old website into a content publication was the natural step: we have never stopped looking for new ways to connect with you and now we can do it first-hand, directly from the front page of our website “
If there is something that attracts consumers, it is undoubtedly that brands tell us stories, that they make us live special moments, that they amuse us and surprise us.
For this new stage, they have also opened a new profile on Twitter @Brother Cell Phone List
Renew or die, seems to be the objective of Coca Cola in this new stage where its priority will be content marketing, we will be attentive to see how it evolves.